Marketing & Social Media Courses


Single Courses

Marketing for Eldercare
Type: Professional Development Course
Course Hours: 1
Self-Study
Every year, administrators and staff members working in eldercare and assisted living facilities are asked to do more with fewer resources.  But if these facilities don’t have new patients, clients, and residents coming through the door, they go out of business.  Knowing and practicing some basic marketing and sales techniques can help these facilities fill their beds and ensure financial success, so they can focus on the important job of delivering patient care.  This course discusses the ba
Marketing on Facebook
Type: Professional Development Course
Course Hours: 1
Self-Study
Facebook is the largest social network in the world, with well over a billion users. The business case for using social media is compelling, and many already use Facebook as part of their online community. Facebook offers several channels that help build engagement, as well as tools that help businesses better leverage the site. Several metrics are available that allow companies to gauge their return on investment.
Marketing on LinkedIn
Type: Professional Development Course
Course Hours: 1
Self-Study
There has been an explosion of growth in popular social media platforms, such as LinkedIn. LinkedIn is the largest professional social network in the world, with well over 238 million users. The business case for using social media is compelling, and many businesses and professionals already use LinkedIn as part of their online community.
Marketing on Twitter
Type: Professional Development Course
Course Hours: 1
Self-Study
There has been an explosion of growth in popular social media platforms in recent years, providing a variety of of methods for people to communicate and interact virtually. Twitter is one of the more popular social networks in the world. The argument for businesses to use social media is compelling, and many already use Twitter as part of their online presence.
PM03 Marketing Strategy: Products
Type: Professional Development Course
Course Hours: 2
Self-Study
Product is one of the four p's of marketing and includes the goods and services being offered as well as the packaging, customer service, brand reputation, and more. Under the umbrella term marketing mix, the four p's of product, place, price, and promotion represent the elements of a strategy that marketers control. This course will focus on the concepts necessary to understand strategic decisions about products, encompassing all the elements that enable a product to serve its owner.
Social Media Marketing
Type: Professional Development Course
Course Hours: 1.5
Self-Study
Social media is an online phenomenon that lets people communicate and interact virtually. There has been an explosion of growth in popular social media platforms, and many believe that the era of social media has just started. The need for businesses to engage in one or several social media platforms will just grow over time; leveraging social media platforms allows companies the chance to interact with customers in their own backyard and from the whole world.
Video and YouTube Marketing
Type: Professional Development Course
Course Hours: 1
Self-Study
Videos have become a popular method of communicating virtually among the popular social media platforms. YouTube is the world's second largest search engine, a driver of online culture, and a springboard for Internet fame. The business case for using social media is compelling, and many businesses already make use of YouTube as part of their virtual presence. YouTube offers several channels to help build engagement and tools to help better leverage the site.